Amazon Puts Its Game Face On

Amazon did a very good job of keeping its entry into the social gaming scene rather quiet. Just yesterday, the company announced Amazon Game Studios, a team “focused on creating innovative, fun and well-crafted games” and they managed to do it with barely a word spoken on the very social network through which they will share their games.

AGS’s inaugural game is Living Classics, a “moving object game” set to a backdrop of classic children’s books. The game features animated illustrations from several favorite books like Alice in Wonderland. Let’s just hope AGS’s new game contributes something more memorable than anything Tim Burton ever produced. Check back on Frisky Mongoose soon for an in-depth look at Living Classics.

It is worth taking into consideration the impact that Amazon Game Studios will have on the social gaming space. While Zynga’s stock falls and the company endures a lawsuit filed by Electronic Arts accusing the company of copying The Sims, Amazon’s entry into social gaming appears strategic and wise. But will Zynga topple over as horrifically as some writers seem to believe? Zynga still boasts an impressive user base, and fan favorites like Words with Friends and Draw Something continue to rack up large player counts. Perhaps the titanic social gaming company will plow through this unpleasantness just fine.

But Amazon does seem poised to make a large impact in the social gaming world and possibly give Zynga a run for its money. Amazon said in a press statement:

“We know that many Amazon customers enjoy playing games—including free-to-play social games—and thanks to Amazon’s know-how, we believe we can deliver a great, accessible gaming experience that gamers and our customers can play any time.”

And who says the company has to stop at Facebook? Its premiere title was designed for the platform, but the market is ripe for games on its own Kindle Fire tablet, and it’s easy to predict the release of iOS and Android versions of Amazon titles as well.

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Related posts:

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  3. Zynga Picks Up Former EA Veteran to run their Game Studios
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