We’ve all heard it at least a thousand times by now, Apple and Adobe have different philosophies when it comes to development practices and platform control. Now, Adobe is going public with its little tussle with Apple by launching a new ad campaign that wants to show that Adobe loves Apple but it loves the idea of open platforms more.
The ads are appearing on such sites as Engadget and a page in the Washington Post. Prior to the launch of these ads, we had the dramatic Steve Jobs letter about why Flash would not be on the iPhone or iPad and Adobe’s CEO saying that Apple’s decision and statement “has nothing do with technology.”
Adobe’s letter stated:
If the web fragments into closed systems, if companies put content and applications behind walls, some indeed may thrive — but their success will come at the expense of the very creativity and innovation that has made the Internet a revolutionary force.
We believe that consumers should be able to freely access their favorite content and applications, regardless of what computer they have, what browser they like, or what device suits their needs. No company — no matter how big or how creative — should dictate what you can create, how you create it, or what you can experience on the web.
When markets are open, anyone with a great idea has a chance to drive innovation and find new customers. Adobe’s business philosophy is based on a premise that, in an open market, the best products will win in the end — and the best way to compete is to create the best technology and innovate faster than your competitors.
It will be very interesting to see how this all plays out. VentureBeat does not see Apple throwing its arms up in defeat but Adobe is trying to convince the public to transition to more open platforms and therefore use Flash.