Activision Strengthens Mobile Efforts; Announces The Blast Furnace Studio

Mon, Aug 13, 2012

Android, Handheld, Industry, iPad, Mobile

Activision has re-forged its first mobile effort into The Blast Furnace, a new development studio that aims to establish Activision as a global competitor in mobile gaming.

“We’re not the first,” said Greg Canessa, vice president of Activision Mobile, acknowledging the already strong presence of developers like Gree, Electronic Arts and Gamesloft in the mobile scene. “But we’re taking a thoughtful approach to the space…. The Blast Furnace is a significant investment for us [as it's our first] studio that’s 100 percent dedicated to mobile development. We’ve been able to attract and hire best-in-class [talent] and deeply experienced veterans [from] the console and handheld space to build microtransaction-based mobile and tablet games.”

The studio’s first effort will be Pitfall!, a re-imagining of Activision’s classic 1982 Atari 2600 game. In the updated version for iOS and Android, players must guide Pitfall Harry through the iconic rope swings and around snakes, crocodiles and other jungle denizens while collecting gold bars and other familiar items.

Many gamers have been recently devoting some thought to Crytek CEO’s Cevat Yerli’s belief that tablets are already taking over consoles, and the longer it takes for the next-gen consoles to arrive, the quicker tablet supremacy will happen. Activision’s presence in the mobile gaming market seems strategically poised to capitalize on mobile gaming’s increasing popularity.

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