According to a Survey, iPad More Popular than Kindle

Wed, Mar 24, 2010

iPad, Mobile

A good number of people already know about the iPad, and not only that, are considering purchasing one very soon. The iPad isn’t even in stores yet and is already beginning to dominate in popularity among e-book readers such as the Kindle.

comScore, a market research firm, released the results of a survey of internet users of their awareness of the iPad or of the Amazon Kindle. 15% of the respondents said they were seriously considering buying an iPad within the next few months which is slightly higher than the 14% which the Kindle gathered. Of course, this doesn’t mean the Kindle should be counted out as the firm also revealed that only 10% of the respondents actually owned some form of e-book reader such as the Kindle or Sony’s model.

Does this mean the iPad is going to dominate? I would say it’s likely, but a competitor offering more features and peripherals for a comparable price could most likely soften Apple’s ego a bit. The iPad releases on April 3rd and I assume it won’t take long to figure out how many have sold in comparison to the Kindle.

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- who has written 807 posts on Frisky Mongoose.

Talor is a Contributing Editor at Frisky Mongoose focusing on the mobile side of the social gaming world.

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  • oldergeek

    Lets see if responding to a survey translates to signing a credit card for over $500+ plus the content, plus paying for a real keyboard or living without one

  • Kate Hancock

    LOL! Point well taken; we shall see.

    On Wednesday, March 24, 2010, Disqus

  • e readers follower

    It will be interesting to see how this will play out. Some gadget watchers are already predicting that Amazon may drop its prices, say for Kindle 2 from 259 to 159 ~ 199; increasing the difference vs. the iPad and at the same time potentially opening up to those whose Kindle price points are in the sub $200s.

  • Talor Berthelson

    I could definitely see the Kindle having continued viability as a low cost alternative. We shall see.