Do you enjoy fishing? More specifically, does fishing provide you with joy? Even more specifically, do you experience Fishing Joy? Even even more narrowly specifically, have you downloaded and played Fishing Joy, a mobile game from TriplePoint client CocoaChina? 100 million people have, which is why I asked that series of questions. I guess I could have just started with the last one. Still, 100 million people can answer “yes” to that one, so, congrats to our chocolatey pals!
From the press release:
Few mobile titles reach this milestone, putting Fishing Joy alongside hits including Angry Birds and Temple Run that have also surpassed the 100M download mark. In addition, Fishing Joy’s engagement levels, measured by average session length, and retention rate have far exceeded industry averages for casual games; users play 2.5 times longer per session and 8 times as many users return to the game compared to typical mobile game titles, according to mobile apps analytical service Flurry.